Features
The reason some designers shy away from using templates is they assume all templates are finished designs: boilerplate layouts complete with photographs of people shaking hands — add a phone number and address and send it to the printer. They are a feeble attempt to remove the designers from the equation. They miss the point that clients NEED what we bring to the table — they want something UNIQUE! Imagine going to all the trouble and expense of writing, producing, and printing a brochure and finding out a competitor is using the exact same boilerplate design.
The Ideabook templates are something else entirely. They offer a detailed framework for finishing, not a rigid layout. As a designer, the author is sensitive to other designers' needs and has created templates keeping it clean and simple — the ideal form for another designer to pick up and run with.The InDesign, QuarkXPress, and PageMaker Ideabooks get designers back to making money and free them to spend more time doing the important tasks. Instead of spending 15 minutes to create a simple layout, spend 15 seconds. For the complex jobs, such as books, newsletters, catalogs, and reports, Ideabook will save hours.All the information elements are in position: placeholders for text and graphics (a great reminder of what to include); page sizes, folds, margins, columns, gutters, and guides are set; styles palettes are configured, ready for text. Use a template as is or as a framework for a new design. The Ideabook helps produce good-looking, marketing materials, better and faster than ever before. For beginning users of InDesign, QuarkXPress, or PageMaker, the Ideabooks will help you get started with projects you don't feel confident in creating from scratch.Two years in the making, the Ideabook represents literally thousands of hours of layout, design, and information planning that a designer need not repeat. The InDesign, QuarkXPress, and PageMaker Ideabooks each include:315 Templates on a hybrid (Mac and Windows) CD-ROM: 725 actual document pages and 25 years of calendar designs (three variations — an additional 792 pages). Chapters 1 and 2 include the basics of project production, specifics such as choosing styles of clip art, and lots of tips on topics such as working with illustrators and photographers, choosing paper, working with commercial printers, and so on.Manufacturer: Logic Arts Corporation
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